Guide
"Marugoto Furano" is a special event designed to bring the charms of Furano—one of Hokkaido's most popular destinations—together in one place. The event celebrates the natural beauty, local specialties, and unique culture of the region, allowing visitors to experience the full essence of Furano.
Set against the backdrop of Hokkaido's stunning landscapes, the event features gourmet food made with local ingredients and content that reflects the area's traditions. It is a destination worth visiting in its own right, offering a luxurious way to unwind while soaking in the atmosphere of Furano.
The biggest draw of this event is the direct connection to Furano's food and culture. Food enthusiasts will love the gourmet experiences using fresh ingredients delivered directly from local producers. You can enjoy the flavors of the fertile Furano land right on the spot.
Beyond dining and shopping, the event includes exhibitions and interactive content that showcase the local lifestyle and stories of the land. Whether you are traveling with family or exploring solo, there is something for everyone to enjoy.
The event will be held on the following dates:
Held in mid-July during the height of summer, you can enjoy the event alongside the beautiful early summer scenery of Hokkaido. Please plan your visit accordingly as the event concludes at 5:00 PM.
The event takes place at a special venue within the Furano area. The area is accessible from major cities like Sapporo via car or train. As this is a peak tourist season, we recommend checking transportation and parking availability in advance.
To make the most of your experience, keep in mind that July is a peak season in Furano, famous for its beautiful lavender landscapes. We recommend combining the event with visits to nearby sightseeing spots for a complete Hokkaido trip.
Since some food items and special contents may be limited, arriving early at the venue is a great way to ensure you don't miss out on your favorite treats or experiences.