
Guide
Himawari Matsuri (Sunflower Festival)
5 min readEvent Overview
The Himawari Matsuri (Sunflower Festival) is a seasonal event held at Sera Kogen Farm, celebrating the iconic beauty of summer sunflowers. The vast farm landscape is beautifully adorned with blooming sunflowers.
Highlights & How to Enjoy
The main attraction is the breathtaking view of the sunflower fields stretching to the horizon. During the festival, special sunflower bouquets are available for purchase. For example, the "Surprise Summer Bouquet" is a specially curated arrangement by professional florists. Each bouquet carries a special floral language (meaning); for instance, different stem counts represent messages such as "Thank you for your kindness" or "Please be my lover/spouse."
Schedule
The event is scheduled to take place from July 25, 2026, to August 23, 2026.
Venue & Access
The venue is the Himawari Matsuri area within Sera Kogen Farm. Please refer to the official website for detailed access and directions.
Visitor Information
Payment Methods
Please check the official online store or on-site signage for details regarding payment methods (cash, credit cards, etc.) for purchasing bouquets.
English Support
The official website is available in English, Chinese (Simplified/Traditional), and Korean. For on-site English language support, please check the multilingual support status on the official website.
Reservations
If you wish to purchase specific bouquets (such as the "Surprise Summer Bouquet"), advance online reservations are required. Other options, such as the "HAPPY Summer Bouquet," can be purchased without a reservation.
Etiquette & Tips
Clothing & Items
As the event takes place within a working farm, please enjoy the scenery while respecting the environment and avoiding damage to the plants.
Payment
Check the official website for details on cash or card availability.
Reservations
Online booking is required for certain premium bouquets. Some bouquets are available for walk-in purchase.
Etiquette
Please follow local rules to protect the plants and the farm environment.