Guide
Yoshida no Hi Matsuri is a traditional ritual held in the Kamiyoshida district of Fujiyoshida, Yamanashi Prefecture. Recognized as one of Japan's three most extraordinary festivals, it is a sacred event hosted by Kitaguchi Hongu Fuji Sengen Shrine and Suwa Shrine. The festival honors the deep-rooted connection between local culture and Mount Fuji worship. It takes place over two days: the 'Chinka-sai' (Fire Extinguishing Festival) on August 26 and the 'Susuki Matsuri' on August 27. The sight of massive 3-meter torches lining the streets creates a mesmerizing sea of fire that defines this 'extraordinary' festival.
The most dramatic moment occurs from dusk until late at night during the lighting of the massive torches. Along the Honcho-dori street in Kamiyoshida, approximately 70 to 80 giant torches standing over 3 meters tall are erected, with smaller torch structures placed at the entrances of local homes. The sight of these flames rising simultaneously is overwhelming and awe-inspiring. The spectacle extends beyond the town to the mountain huts along the Yoshida-guchi climbing trail, creating a magical connection where the town and the mountain are united by light.
The festival spans two days. The main event, known widely as 'Yoshida no Hi Matsuri' (the Fire Festival), occurs on the evening of August 26. The following day, August 27, features the 'Susuki Matsuri' (Silver Grass Festival). Both days feature traditional rituals involving fire and deep spiritual significance.
The event is centered around the Kamiyoshida district in Fujiyoshida City, specifically the area surrounding Route 139 (Honcho-dori). The massive torch displays stretch for about one kilometer from Kintori to Kitaguchi Hongu Fuji Sengen Shrine. Because the area becomes extremely crowded, we highly recommend using public transportation and planning your route in advance.
This is a highly dynamic and intense event involving large-scale fire. A unique characteristic of this festival is that it is held regardless of rain or typhoons; it is not postponed or canceled due to weather. The ritual carries a solemn atmosphere, representing the 'Yamashimai' (closing of the mountain) to conclude the climbing season of Mount Fuji.
As this is an outdoor night event involving heat and smoke, please wear comfortable, practical clothing and sturdy walking shoes. Be prepared for the warmth of the flames and the presence of smoke. Please check local updates for any changes in event status.