
Guide
Located in Nogi Town, Tochigi—a town famous for its beautiful flowers and brick architecture—the Nogi Town Sunflower Festival is a beloved seasonal highlight of summer. The sight of approximately 300,000 sunflowers blooming densely across a massive 4.3-hectare field is truly breathtaking. These vibrant yellow blooms, reaching toward the midsummer sun, offer a sense of energy and natural beauty to all who visit.
The main attraction is the overwhelming scale of the sunflower fields that stretch as far as the eye can see. The landscape resembles a bright yellow carpet, providing a magical escape from daily life. On clear, sunny days, the contrast between the deep blue sky and the golden flowers makes this a premier destination for photography enthusiasts. Don't forget your camera to capture that perfect shot! Additionally, the festival is part of a regional celebration involving neighboring towns like Kamimikawa and Mashiko, creating a wonderful local culture centered around sunflowers.

The 2026 event is scheduled for two days: July 18 (Sat) and July 19 (Sun). The festival hours are from 9:00 AM to 5:00 PM. Plan your weekend trip to witness this spectacular seasonal transition.
The venue is located in the area near the south side of Nogi Daini Junior High School. Access details are as follows:

Since the festival is timed for peak bloom, you can expect spectacular views if the weather is clear. However, as this is an outdoor event in the heat of summer, sun protection and heatstroke prevention are essential. Parking is limited, so if you are driving, we recommend arriving early. You can also combine this visit with other sunflower events in nearby Mashiko or Kamimikawa for a complete Tochigi summer experience.