Matsushima Oyster Festival

Event Overview

The Matsushima Oyster Festival is a premier culinary event celebrating the iconic winter delicacy of Matsushima, Miyagi Prefecture: fresh oysters. Held annually on the first Sunday of February, the festival centers around the Matsushima Kaigan Green Plaza. Visitors can enjoy seasonal oysters prepared in various ways, such as steamed, grilled, or fried. The event often runs alongside the "Miyagi Marugoto Horoyoi Matsuri," allowing you to enjoy a stroll through the area while sipping on premium local sake.

Highlights & Activities

The main draw is the incredible variety of ways to enjoy oysters. Whether you prefer them steamed, grilled, or even deep-fried, these gourmet dishes are sure to delight any food lover. You can choose between shelled or whole oysters, and enjoy the excitement of live cooking demonstrations.

Beyond the food, the festival features a lively stage with cultural performances, including the traditional "Suzume Odori" dance and performances by local artists. You might even find a free footbath (ashiyu) to help you warm up during the chilly winter day. Don't miss the chance to participate in the sake stamp rally or purchase limited-edition items like traditional sake cups and hand towels.

Schedule

The festival is held on the first Sunday of February each year.

• 10:00: Opening Ceremony
• 10:20: Matsushima Scenic Views PR
• 11:00: Matsushima Brand Award Ceremony
• 11:40: Suzume Odori (Traditional Dance)
• 12:00: Artist Performances (Kajun Aizawa, Zunda Akane, Takefumi Asano, etc.)
• 13:30: Lucky Draw (Janken) Tournament

Venue & Access

The event is held at Matsushima Kaigan Green Plaza.

• *Train**: Approximately a 3-minute walk from JR Matsushima-Kaigan Station (JR Senseki Line).
• *Car**: Approximately a 5-minute drive from the Matsushima-Kaigan IC on the Sanriku Expressway.

Tips for Visitors

Oyster quantities are limited and may sell out quickly. Please note that depending on inspection results, some oysters may be sold specifically for cooking (heat-treated). It is also prohibited to bring your own portable stoves or outside food/drinks into the venue. If you plan to enjoy the "Horoyoi Matsuri" (Sake Festival), use the stamp rally to explore the local shopping streets and enjoy the local atmosphere.

What to Bring & Etiquette

As this is a winter event, please dress warmly to stay comfortable. While there are relaxing activities like the footbath, most of the event takes place outdoors.

• *Clothing**: Heavy winter clothing is highly recommended.
• *Items to Bring**: Outside food and drinks are not allowed. Please enjoy the items sold at the venue.
• *Reservations**: No reservation is required, but please be aware that items may sell out.
• *Etiquette**: The use and filming of drones or any small unmanned aerial vehicles is strictly prohibited.