Matsumae Sakura Matsuri

Event Overview

Matsumae Sakura Matsuri is a major spring event held in Matsumae, the southernmost tip of Hokkaido, where history and nature beautifully intertwine. The sight of the white walls of Matsumae Castle (Fukuyama Castle) framed by approximately 10,000 cherry blossoms across 250 varieties is truly breathtaking. The highlight of this festival is the "relay blooming" effect; because the varieties range from early to late-blooming, the landscape evolves beautifully over a month-long period.

Highlights & How to Enjoy

Castle and Cherry Blossom Contrast

The view of cherry blossoms against the white walls of Matsumae Castle is a photographer's dream. The scenery is particularly striking around 10:00 AM when the sunlight is bright, or during the golden hour in the late afternoon when the light accentuates the delicate texture of the petals.

Nighttime Illuminations

From sunset until approximately 21:00, special LED lights illuminate the cherry blossoms. The lighting is specifically designed to enhance the natural pink hues of the flowers, creating a dreamy, ethereal atmosphere in the quiet night. The illumination of the "Meoto Sakura" (Couple Cherry Blossoms) is a must-see.

Food Stalls & Festival Experience

Behind Matsumaki Shrine, you will find various food stalls offering Hokkaido's seasonal delicacies. Enjoy grilled seafood (oysters, scallops, squid, crab), local Genghis Khan (lamb BBQ), and even special seaweed bento boxes. The festival also features local traditional performances, ninja experiences, and even hot air balloon rides.

Schedule

The festival runs for 23 days from April 18 (Sat) to May 10 (Sun).

• *April 18 (Sat)**: Opening Ceremony, Kiyobe Kagura Performance (10:00—)
• *April 26 (Sun)**: Matsumae High School Calligraphy & Arts Performance (13:00—)
• *April 29 (Tue/Holiday)**: Traditional Local Arts Showcase (10:30—)
• *May 2 (Sat) – May 9 (Sat)**: Matsumae Souvenir Market & Kimono Dressing Experience (10:00—15:00)
• *May 3 (Sun)**: Ninja Experience, Traditional Japanese Instrument Live (10:00—)
• *May 4 (Mon/Holiday)**: Hot Air Balloon Experience (9:00—), Mikoshi Procession (13:00—)
• *May 5 (Tue/Holiday)**: Matsumae Clan Residence Children's Events (10:00—)
• *May 9 (Sat)**: Late-Blooming Sakura Watching (11:00—)

Venue & Access

The event takes place around Matsumae Park and Matsumae Castle.

By Car

Approximately 2 hours from Hakodate via Route 228. Please note that vehicle restrictions are in place around Matsumae Castle during the festival. You cannot park directly in the park; please use the designated nearby parking lots.

By Public Transport

The starting point is JR Kikonai Station. Take the Hakodate Bus (bound for Matsumae Branch Office) from Kikonai Station, which takes about 90 minutes. The venue is a 7-minute walk from the Matsushiro bus stop.

Practical Tips

Parking

There are paid parking lots near Matsumae Park with a capacity of about 500 cars. To avoid crowds, we recommend arriving before 9:00 AM. You may also want to check parking reservation services like "akippa" or "TokuP" in advance.

Enjoy the Variety of Blossoms

In Matsumae, the main attraction changes depending on when you visit, moving from varieties like Somei Yoshino to Nanden-zakura and multi-petaled types. Check the blooming status to time your visit perfectly.

Essentials & Etiquette

Clothing

Even if the daytime is warm, temperatures drop significantly after sunset in Hokkaido. Always bring a warm jacket if you plan to enjoy the night illuminations.

Payment & Reservations

For food stalls and paid activities like the hot air balloon experience, please check local signage for details. Some food stalls may sell out early.

Etiquette

Due to vehicle restrictions, do not attempt to drive into the park or park in unauthorized areas. Please use the designated parking areas only.