The Hanamori Matsuri is a grand spring festival held at Niutsuhime Shrine to honor the goddess Niutsuhime. It is a time to celebrate the arrival of spring by offering flowers and praying for national peace and prosperity. Set against the beautiful, seasonal backdrop of Amano village, the festival brings together solemn rituals and lively community celebrations.
Highlights & Activities
Highlights & Activities
From dignified ceremonies to high-energy traditional events, there is much to see and enjoy.
*Divine Procession**: Witness a majestic parade recreating the medieval "Hamafuri" ritual. Led by Sarutahiko (a Tengu figure) and accompanied by people in traditional attire, this procession through Amano village offers a profound sense of Japan's historical spirit.
*Musical Offering**: Enjoy a soulful vocal performance by Shizuka Miyamoto, centered around the theme of "Amano no Koizuka." This performance weaves the history and culture of the region into a moving musical experience.
*Mochimaki (Rice Cake Tossing)**: Experience the high-energy tradition of Mochimaki, a highlight of the festival. Watching the crowd gather to catch the rice cakes tossed from the shrine grounds is a quintessential Japanese festival experience.
Schedule
The festival events proceed throughout the morning and afternoon as follows:
*10:00—**: Main Festival Ceremony and Special Hanamori Matsuri Prayer
*13:30—**: Divine Procession (Cancelled in case of rain)
*14:30—**: Vocal Performance by Shizuka Miyamoto (Cancelled in case of rain)
*15:30—**: Mochimaki / Rice Cake Tossing (Cancelled in case of rain)
Venue & Access
Venue & Access
The festival is held at Niutsuhime Shrine, located in Katsuragi, Wakayama Prefecture.
Item
Details
Venue
Niutsuhime Shrine
Important Information
Important Information
*Weather Policy**: The Divine Procession, Vocal Performance, and Mochimaki are all subject to cancellation in the event of rain. Please check the weather before your visit.
*Crowd Management**: Large crowds are expected. Please follow the instructions of security personnel and shrine staff, especially regarding vehicle movement.
*Special Prayer**: A special Hanamori Matsuri prayer is available. If you wish to participate, please contact the shrine directly in advance.
What to Bring & Etiquette
What to Bring & Etiquette
*Safety First**: During the Mochimaki (rice cake tossing), please do not run or push others. Follow all instructions from shrine staff and security to ensure a safe experience.
*Clothing**: As most activities and the procession take place outdoors, we recommend wearing comfortable clothing and bringing gear suitable for changing weather.
*Inquiries**: For details regarding the Special Prayer or other specific requests, please contact the shrine directly. Please check the official website for more information.
