Guide
The Aizu Tashima Gion Matsuri is a historic traditional festival held annually in Minamiaizu Town, Fukushima, over three days starting July 22. It features the 'Otoya' ritual, designated as a National Important Intangible Folk Cultural Property, alongside grand floats, portable shrines, and traditional dances. With a history dating back to the Kamakura period, this event is a vital way to pray for prosperity and health, passed down through generations.
The absolute highlight of this festival is the 'Nanahokai' procession. Often called 'Japan's Most Beautiful Bride Procession,' this parade features exquisite traditional costumes and dances that captivate all onlookers. You will also see magnificent floats adorned with intricate carvings, gold leaf, and vibrant silk decorations parading through the streets. At night, the floats glow beautifully under the light of lanterns, creating a mystical atmosphere, often accompanied by traditional 'Yatai Kabuki' performances. Local food stalls and specialty product booths also offer a wonderful way to experience the local culture and Edo-period charm.
The festival takes place over three days from July 22 to July 24 every year.
The main festivities take place around Deuga Shrine and Kumano Shrine in Minamiaizu.
Preparation is key to enjoying the festival to the fullest. Wearing a Yukata (traditional summer kimono) may grant you special benefits, such as discounts on Aizu Railway tickets. To navigate easily, use the 'Tekuteku QR Map' on your smartphone to find procession routes, parking locations, and Yatai Kabuki performance sites. Since many local food stalls and specialty shops are involved, please ensure you carry enough cash.
As this is an outdoor event, we recommend comfortable clothing suitable for warm weather. Bring a hat, sunglasses, sunscreen, and plenty of water to stay hydrated. Since you may be walking or standing for long periods, comfortable walking shoes are highly recommended.