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Aizu Tashima Gion Matsuri

Guide

Aizu Tashima Gion Matsuri

7 min read

Event Overview

The Aizu Tashima Gion Matsuri is a historic traditional festival held annually in Minamiaizu Town, Fukushima, over three days starting July 22. It features the 'Otoya' ritual, designated as a National Important Intangible Folk Cultural Property, alongside grand floats, portable shrines, and traditional dances. With a history dating back to the Kamakura period, this event is a vital way to pray for prosperity and health, passed down through generations.

Highlights & How to Enjoy

The absolute highlight of this festival is the 'Nanahokai' procession. Often called 'Japan's Most Beautiful Bride Procession,' this parade features exquisite traditional costumes and dances that captivate all onlookers. You will also see magnificent floats adorned with intricate carvings, gold leaf, and vibrant silk decorations parading through the streets. At night, the floats glow beautifully under the light of lanterns, creating a mystical atmosphere, often accompanied by traditional 'Yatai Kabuki' performances. Local food stalls and specialty product booths also offer a wonderful way to experience the local culture and Edo-period charm.

Schedule

The festival takes place over three days from July 22 to July 24 every year.

  • *July 22**: Reisai (Main Festival)
  • *July 23**: Togyosai (Procession Festival)
  • *July 24**: Daidai Okagura Festival

Venue & Access

The main festivities take place around Deuga Shrine and Kumano Shrine in Minamiaizu.

  • *By Train**: Taking the Aizu Railway is the most convenient option. During the festival, special 'Aizu Tashima Gion Matsuri Discount Tickets' may be available. Additionally, special temporary trains may run from Aizu-Wakamatsu Station to Aizu-Tajima Station on July 23 to accommodate the Nanahokai procession.
  • *By Car**: Roads in the area become very crowded, and traffic restrictions will be in place. The Ken-do Takakuma Tashima Line (formerly National Route 121) will be subject to traffic regulations, so please plan your route in advance.

Tips for Visitors

Preparation is key to enjoying the festival to the fullest. Wearing a Yukata (traditional summer kimono) may grant you special benefits, such as discounts on Aizu Railway tickets. To navigate easily, use the 'Tekuteku QR Map' on your smartphone to find procession routes, parking locations, and Yatai Kabuki performance sites. Since many local food stalls and specialty shops are involved, please ensure you carry enough cash.

Essentials & Etiquette

As this is an outdoor event, we recommend comfortable clothing suitable for warm weather. Bring a hat, sunglasses, sunscreen, and plenty of water to stay hydrated. Since you may be walking or standing for long periods, comfortable walking shoes are highly recommended.

  • *Payment**: Most food stalls and local vendors primarily accept cash. Please prepare Japanese Yen in advance.
  • *Reservations**: For information regarding parking or specific schedules, please check the official local website.