Guide
Abare Matsuri is a grand maritime festival held in Ushitsu, Noto, with a storied history spanning approximately 350 years. Its origins date back to the 17th century (Kanbun era) when the community sought to appease a plague by inviting the deity from Gion Shrine in Kyoto. Legend tells of a sacred hornet that saved the people from disease, leading locals to carry Kiriko lanterns to Yasaka Shrine. This ritual has evolved into the dynamic, high-intensity celebration seen today.
The name 'Abare' (meaning 'to rage' or 'to act wildly') perfectly describes the festival's intense energy. Watch as over 40 massive Kiriko lanterns, standing nearly 7 meters tall, are paraded through the streets. The absolute climax of the festival is a breathtaking spectacle where two sacred Shingyo (shrines) are cast into the sea and through roaring flames. This raw, sacred ritual captures the powerful spirit and vitality of the Noto Peninsula.
The Abare Matsuri is held annually in early July. The upcoming scheduled dates are July 3 (Fri) and July 4 (Sat), 2027. The festivities begin with the rhythmic procession of the Kiriko lanterns and build toward the dramatic climax of the Shingyo being thrown into the sea and fire at night. Please check for the most current timing as the event approaches.
The festival takes place around the Ushitsu area in Noto, Ishikawa Prefecture. Access to the Noto Peninsula is typically via car or local public transportation. Please be aware that the area becomes extremely crowded during the festival. We strongly recommend planning your transportation and parking in advance, as local routes can become congested.
Abare Matsuri is more than just a spectacle; it is a profound cultural experience fueled by the passion of the local community. The tension of the moment when the shrines meet the fire and water is truly unique. Because the energy is so intense, please ensure you observe the festivities from a safe, designated distance to enjoy the spectacle without interference.
As the festival is centered around nighttime outdoor activities, please dress in layers to manage temperature changes. Be prepared for the heat from the ceremonial fires and the coastal breeze. Comfortable walking shoes are highly recommended for navigating the crowds and uneven terrain.