Guide
The "Saturday Special Market" is a monthly event held at the historic Sendai Asaichi. It is a wonderful opportunity to experience the local energy while purchasing high-quality, fresh ingredients at much lower prices. Local vendors, who are the backbone of Sendai's food culture, prepare special seasonal items and discounted goods specifically for this event.
The main draw is the incredible variety of "Special Sale Items." You will find fresh seafood, seasonal fruits, and vegetables offered at much better prices than usual. Shopping alongside locals in this bustling market atmosphere provides a genuine glimpse into daily Japanese market culture. It is a perfect way to add fresh, seasonal flavors to your culinary journey in Japan.
The Saturday Special Market is held monthly. The next scheduled date is July 18.
The event takes place throughout the Sendai Asaichi (Sendai Morning Market) shopping street. It is conveniently located within walking distance from Sendai Station, making it an easy stop during your sightseeing itinerary.
There are no tickets required to enter; you can freely wander through the market stalls. Since each shop offers its own unique deals, the best way to enjoy the event is to stroll through the entire market at a relaxed pace to find the best hidden gems.
As you will likely be purchasing food, we highly recommend bringing your own reusable shopping bags (eco-bags). Please follow the specific instructions of each vendor regarding payment and local rules. For details on accepted payment methods or English language support, please check with individual shops or the official website.