Chubu events

Toyama Machinaka Market: Etchu Ote Ichiba brings local food and crafts to central Toyama City. Easily accessible by tram, it's a must-visit during your Toyama trip.

Jul 18 – Sep 27

Experience the Tatemon Matsuri at Suwa Shrine, a traditional ritual for a bountiful catch. Immerse yourself in the local energy and the blessings of the sea this August in Toyama.

Aug 7Starts in 4 days

A magical night wrapped in candlelight. Experience the stunning night views of Toyama at Iox Arosa.

Aug 8 – Aug 15Starts in 5 days

A market held at Toya Marche, directly connected to JR Toyama Station. Enjoy shopping for local sake, famous sweets, and beautiful traditional crafts during your travels. Highly convenient and perfect for souvenir hunting.

Aug 22

Enjoy the vibrant Kibana Cosmos flowers, autumn gourmet food, live music, and traditional games in the beautiful nature of Toyama. Don't miss the chance to take a scenic gondola ride!

Sep 12 – Oct 12

A vibrant market in the heart of Toyama City featuring fresh local produce, unique goods, and regional culture. Enjoy a special day experiencing the seasonal flavors of Toyama.

Sep 27

A spectacular Toyama tradition featuring 13 grand floats. Don't miss the vibrant daytime parade and the magical, lantern-lit night procession.

Sep 30 – Oct 2

A special charity concert held at Kokutai-ji Temple in Toyama. Immerse yourself in a serene musical experience while supporting a meaningful social cause.

Oct 19

Toyama Machinaka Market (Etchu Ote Ichiba) is a local market in central Toyama City featuring regional food, crafts, and culture. A must-visit while exploring the city.

Oct 25

Enjoy the Toyama Machinaka Market: Etchu Ote Ichiba in central Toyama City, featuring local food and specialties. It is a great way to experience Toyama's culture alongside museum visits and streetcar tours.

Nov 29

Discover seasonal local ingredients and specialties at the Toyama Machinaka Market Etchu Ote Ichiba in central Toyama. It is a perfect chance to experience the local food culture amidst the crisp winter air. Make your Toyama trip even more special with a visit to this lively market.

Dec 13

Witness the epic collision of 6m tall lanterns! Experience the intense energy and traditional spirit of the Tonami Yotaka Matsuri in Toyama.

Apr 9, 2027

Experience the breathtaking Takaoka Goshamayama Festival, a UNESCO Intangible Cultural Heritage. Witness the magnificent illuminated floats and the timeless beauty of Toyama's historic streets.

May 1, 2027

Witness the magic of six ornate floats and thousands of lanterns illuminating the historic streets of Yatsuo. A stunning display of Toyama's traditional beauty.

May 3, 2027

Experience the grandeur of the UNESCO-listed Johana Hikiyama Festival. Witness the breathtaking sight of ornate floats and lantern-lit streets in a beautiful historic setting.

May 5, 2027

Experience the grandeur of the Fushiki Hikiyama Festival, where ornate floats and local passion bring history to life. A must-see for lovers of traditional Japanese culture.

May 17, 2027

Experience the intense 'Kenka Matsuri' in Toyama! Witness the spectacular sight of illuminated floats clashing in the night.

May 17, 2027

400年の歴史を持つ高岡の伝統祭礼。千本格子の町並みに灯るちょうちんと、情緒あふれる「弥栄節」の踊りは必見です。日本の伝統美を感じる特別な夜を過ごしません。

Jun 19, 2027

A stunning Japanese festival featuring thousands of bamboo decorations and glowing red lanterns. Don't miss the magical night scenery and traditional folk dances.

Jul 3, 2027

Witness the breathtaking star mines and massive shells over Toyama's Jinzu River. Experience this traditional festival of light and peace in person!

Aug 1