Browse attractions and highlights across Niigata, and build your itinerary around them.
Niigata
The guardian shrine of Niigata, Hakusan Jinja offers a beautiful and peaceful space where historic architecture and seasonal flowers come together to celebrate local culture.
新潟市の中心部に位置する白山公園は、明治時代から続く歴史ある回遊式庭園です。空中庭園や回廊、美しい池や四季折々の花々が特徴で、歴史的な石碑や遊具も充実しています。文化施設が集まるエリアでの散策に最適です。
A beautiful park featuring cherry blossom rows along both banks of the Washinoki Odori River. Enjoy the stunning sight of 80 Yoshino cherry trees in spring and the colorful azaleas in early summer.
A coastal aquarium on the Sea of Japan featuring world-class Magellanic penguin exhibits and thrilling bottlenose dolphin performances.
A famous cherry blossom spot in Shibata featuring 2,000 trees and a scenic water gate. Perfect for spring photography and enjoying beautiful night-time illuminations.
白と黒の海鼠壁が美しい新発田城。珍しい三階櫓や精巧な石垣、歴史的な堀部安兵衛の像など、見どころ満載の平城です。城址公園での散策やレンタサイクルでの周辺巡りもおすすめです。
A beautiful resort in Myoko Kogen where you can enjoy world-class skiing and hot springs. Perfect for families and all skill levels. Be sure to take advantage of early bird season pass offers!
A historic hermitage where the Edo-period Zen monk Ryokan spent nearly 20 years. Experience a profound connection to Japanese spiritual culture and the depth of classical literature in a setting of perfect silence.
The Dragodola offers a spectacular 5,481m journey through the mountains. Whether you are seeking the fresh greenery of spring, the golden colors of autumn, or a way to access world-class ski slopes, this aerial stroll provides an unforgettable experience of Japan's seasonal beauty.
Experience the high-energy Muko-nage and Sumi-nuri festivals at Matsuyama Onsen. Watch newlyweds tossed into the snow and join the tradition of painting faces with black ink. A once-in-a-lifetime winter memory on January 15.
石名天然杉（佐渡島）をお楽しみください。
An artistic space of light and nature where mirrored walls and water surfaces create a dreamlike reality. Experience the breathtaking beauty of seasonal reflections in this unique photogenic destination.
Enjoy your unforgettable winter adventure at Okutadami Maruyama Ski Resort.
Experience one of Japan's top three fireworks festivals. The grand scale and emotional displays of peace are unforgettable. Remember to secure your tickets in advance and prepare for the summer heat.
A dynamic festival held in mid-to-late August that captures the spirit of the Sengoku era. Enjoy spectacular armored warrior parades and the powerful spectacle of matchlock gun reenactments.
A majestic giant cedar in the heart of Niigata. Experience a moment of profound peace alongside historic cultural treasures.
A beautiful historic garden and Sukiya-style architecture perfect for a peaceful stroll.
Ushi no Kaku Tsuki is a traditional bull-fighting ritual from the Edo period, designated as a National Important Intangible Folk Cultural Property. Experience the breathtaking power of the bulls and the mastery of the handlers in the heart of Niigata.
A traditional spring ritual held at Hakusan Jinja in April. A perfect opportunity to witness the beauty of Japanese seasonal ceremonies and Shinto culture.
Asudo Noh is a precious cultural treasure of Niigata, preserved by the passion and history of its people. Experience the profound beauty of Japanese tradition through its refined movements and unique local spirit.
瀬波温泉をお楽しみください。
国の重要文化財である三重塔と、名水「どっこん水」で知られる歴史あるお寺です。御朱印巡りや、周辺の歴史的な風景とともに、日本の伝統的な文化を体験できます。
Experience the powerful parades and beautiful lantern-lit streets of the Joetsu Matsuri in Takada, Niigata. A must-see traditional summer festival that offers a deep dive into Japanese local culture.
見倉橋をお楽しみください。
A spectacular destination at the northwestern tip of Sado Island, where massive rock formations and the blue sea create a stunning natural masterpiece.
A spectacular traditional festival in Niigata featuring giant kites as large as 24 tatami mats. Held in June, the Shirane Okite Kassen offers a rare chance to witness the powerful spirit of Japanese kite-flying-culture.
